Sales promotion has a capability to complement and supplement the advertising functions of the marketing. 7. These are explained as follows: 1. Promotional Objectives. Chapter 9 Multiple choice questions This form of marketing communications tool is referred to as 'a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future'. All the companies conduct sales promotion activities. Objectives of Sales Promotion. Very often it would be seen that one product is widely used in one sector and not so in other sectors. In a _________________ advertising schedule, advertising is used during every period of the campaign, but the amount of advertising varies considerably from period to period. Multiple choice Questions on Advertising and Sales Promotion. John, the sales manager for a building materials company, knows the customers in one profitable sales territory, are particularly hostile to women sales reps. John faces an ethical dilemma primarily in the area of: a. If Kwality walls want to improve the distribution of its ice cream, it can give 1 ice cream free for every ice cream sold. To fascinate new consumers Objectives (3) Developing sales promotion program (4) Rapid growth of sales promotion (5) None of these ... Pressurizing by manager to increase sales. Since many products have seasonal demand like fans, refrigerators, an important aim of sales promotion of such goods is to encourage purchase during off seasons. Sales objectives are goals that are used to define sales strategy, performance management and incentives. Product development, offering three products at the cost of two are some of the devices used to encourage customers to buy more. ADVERTISEMENTS: The main objective of any sales program is to increase the store’s sales. The main motive of consumer-oriented promotion is to increase sales directly by attracting new customers and wooing existing ones. To Induce Present Customers to Repeat Purchase More, Top 10 Merits and Criticisms of Sales Promotion, Social and Moral Qualities of a Salesman | Requisites of Good Salesman, Top 10 Advantages and Disadvantages of Sales Promotion, Physical and Psychological Qualities of a Salesman, Meaning & Essential Features of Economic Planning, Audit of Shares – Issued for Cash | Issued for Consideration other than Cash, Single Storey Industrial Building | Merits, Demerits, Suitability, Production Planning | Characteristics | Importance | Phases | Pre-Requisites, Localization of Industries | Meaning | Causes | Advantages | Disadvantages, Special Privileges of Private Company over Public Company in India. Sales promotion ideas can come from anywhere. Article shared by The main objective of sales promotion is to bring about a change in the demand pattern of products and services. First, it is meant to provide important marketing information to the potential buyers. As a result, each tourism destination and travel business must not only compete against … That is why we find discount, off season price reduction of such items in the market. 3. The basic and broad objectives of sales promotion are either identical or very similar to the objectives of advertising or salesmanship. Reminding leads the firms to reinforce the previously satisfactory behavior of the customer. Some sales promotions are aimed at consumers. Skills of a Sales Executive. 1. This ad was offering customers a _____. Usually, additional customers are won away from other firms. Sales promotion is the process of convincing a potential customer to buy the product. Businesses can do this targeting because: Newspaper circulation is documented and verifiable: Setting sales objectives goes beyond setting goals based on revenue and churn percentages. ); the sales force. For example, an objective to improve price negotiations to achieve gross margins of 34%. Fast Sales Boost. Loyalty to a product or service is much more subjective and personal in nature than repeat purchase. Which of the following is NOT a requirement for setting advertising objectives? Usually, free samples are given to introduce new products to customers. Chapter 12: Sales promotion, exhibitions and product placement Try the multiple choice questions below to test your knowledge of this chapter. 8 Most Important Objectives of Sales Promotion. Loyalty keeps the product moving even when the company is facing problems in terms of price, distribution etc. To Help the Firm Remain Competitive. 24. They develop or reinforce a favorable set of attitudes and influence their buying behavior. Objectives must be stated in terms of profits. 2. The term ‘Promotion’ originates from Latin term, promovere meaning to move forward. Multiple Choice Questions This activity contains 20 questions. There are three main objectives of a promotional mix: Increase demand: These strategies are used during the product life cycle in order to increase sales. Meaning and Definition: Sales promotion refers to ‘those marketing activities that stimulate consumer shows and expositions. Factory visits or exhibition stall visits which bring old and regular customers into direct contact with the company’s product or services as well as company’s officials. ... sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. The radio commercial said, "Send three proofs of purchase and $3 for postage and handling to receive your monogrammed T-shirt". Basically, sales promotion has three specific objectives. Retail advertising incorporates: ... An objective source presents the message. M any of the models in the marketin g Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). Sales Promotion in Tourism: Its Objectives and Methods. The following are common types of sales goal. Samples, gifts, prizes, etc., are used to encourage consumers to try a new brand or shift their patronage to a new dealer. In this sense, promotion is used to move forward a product in a channel of distribution. Long term collectors’ promotion where a wide range of merchandise branded with product or service can be collected. Next, review the Facebook Ad objectives that work with the right sales funnel stage. ... sales promotion : The major difference between a contest and a sweepstakes is that the: It was totally sporadic and unplanned. Discounts in cash or goods may also be offered to dealers to stock a new product. They supply comparative information on various products so that consumers may be willing to purchase the products promoted by them. An example would be offering 20% off on certain products to the customers. This post covers marketing multiple choice questions with answers and explanation. 8. A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need. A detailed list of objectives is given for the benefit of the students. These objectives are attained through effective communication. These objectives are for both marketers and traders. This is an example of ______________________, the ability to reach prospective customers on a personal and intimate level. Multiple choice Questions on Production and Operations Management. 191. Therefore, sales promotion activities are undertaken by the manufacturers to encourage dealers to have more stocks of their goods. 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