“Email teams should just be able to use everything available in brand guidelines, which tend to include secondary accent colors and nuances of voice and tone. Creating email brand guidelines can be difficult. They’re affected by the number of images in an email, plus the image type, image size, and image resolution. Rather use simple, delightful catchy language to get their attention. An Unusual Arsenal: Tech Tools to Topple a Tyrant. Arguably the most important image in your email, your logo may need to be adjusted to be optimized for email. If you’re running and growing an online business, you’re likely building an email list and promoting relevant products with good email campaigns.. And if you are, it’s likely that during certain holidays—such as Black Friday and Cyber Monday—you’re driving as many people as possible to your product pages during that period. Thrillist uses such eye-catching words in their subject line so that people open the content to read. Here are our best blog posts you should read right now: Your email address will not be published. One more example–  “Hey, forget something? [guest blogging class]”, 13. 2. Use concise language, 2. [guest blogging class]”: Mary Fernandez used personalization to reach out to new people and also existing followers. Use either a question or an exclamation at a time. Do not say for the subject “Letter” 2. Almost 77% of emails are read on phone, so if the subject line is too long, it might get cropped. “That stands for Frequently Used Content.”. Relatedly, your email brand guidelines should specify your brand’s approach to ALT text for your images, as well as other ways that your web accessibility principles should be translated to email. Graphical vs. HTML text. However, do not be too obscure that the email gets reported as spam. Preview text gives a bit more details about what is inside. CTA hierarchy. Try to add numbers and values wherever possible, so that the recipient knows where they stand. These straightforward and “boring” subject lines performed the highest out of 40 million emails, with open rates between 60-80. Honestly, who acts like this?”. The chances are pretty much 100% that your brand font isn’t a universally supported web safe font. “10 bizarre money habits making Millennials richer”, 10. “Everything you wanted to know about email copy but was too afraid to ask”, 18. Hey Influencer, Been following your work for a while - really interesting takeaways from your deep dive into the pros and cons of always-open vs. closed-door courses. Do your images have rounded corners? Do not make false promises in the subject line and deviate from it in the email body content. Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries, Writing How Holiday-Themed Email Campaigns Perform Ayaz Nanji Holiday-themed email campaigns from brands tend to have lower open rates and higher conversion rates than non-themed campaigns, according to recent research from Yes Lifecycle Marketing. Do you use ALT for icons (if only a single letter)? Breakout Designs. 7. So, let’s see some examples for following up after a call, meetup, or networking event. 3. So, … For instance, do your product CTAs say “Buy Now,” “Shop Now,” or “Learn More”? Yours should include language, images, and other assets for: The flipside of frequently used content is personalized content, which will vary from email to email depending upon who the subscriber is. Do email subject lines really matter? 13. Let’s find out! Trendy topics or trendy headlines should be used in subject lines to keep your readers interested. Sometimes, straightforward subject lines also work best. Such email subject lines can particularly appeal to digital marketers who work with AdWords regularly. Marketers who describe their email programs as successful are 27% more likely than those at less successful programs to have brand guidelines for email (68% vs. 53%). If so, what styling and content edits need to be made? “Products the celebs are wearing”: Sephora used this celebrity branding and vanity subject line to hit the emotional quotient of readers and make them open the email. “The price dropped for something in your cart”, 19. Thankfully, more brands are seeing the need to add email-specific content to their style guides, with 18% more brands creating email brand guidelines since 2016. You’ll also want to determine if there are ever scenarios when you’re unwilling to compromise on your brand or campaign fonts, which you’d have to use as graphical text in an image and risk image blocking making that text not show up. Avoid ‘no-reply’ sender name, rather keep a familiar name, 10. Required fields are marked *. To avoid this problem, some brands have moved to web-based guides that live behind a log-in. “Is this the hottest career in marketing?”: Digital Marketer used this curiosity-inducing subject line to let readers know what’s interesting inside. Now that you know about the importance of that ‘one line’ that has the potential to grab the attention of the email and urge them to open your email, let us take a look at some of the best email subject line examples from the industry in 2020. It is one of the best strategies in Content Marketing that not only helps to retain good relationships but also in lead generation. Tone. Image type. 12. Influencer Marketing: Subject Lines You Can Steal Right Now. Segment your email list according to their previous action so that everyone receives what they are expected to. Valentine’s flowers & more for them.”, 15. Write the subject line first. Also, offer them something very specific according to their needs. Share the spotlight! All calls-to-action shouldn’t have equal weight. The whole point of such a partnership is to help your brand gain credibility from the get-go and score introductions that you could not easily get on your own. Valentine’s flowers & more for them.”: If you love to travel, then this email from JetBlue might not just be a random number to you. Social Music Marketing: Bands, Brands & Fans. “So include a variety of examples of how these can be used to make vastly different emails from short to long.”. Study shows that 85% of recipients prefer subject line in lower case. “As a result, legacy PDFs remain in distribution long after updates are made, which causes confusion. ALT text. Joint research between Litmus and Fluent showed that the majority of consumers have felt cheated, tricked, or deceived into opening a promotional email by that Vetted by the subject line … First impressions matter, they always have. That’s why constructing your brand’s email subject lines to look as un-spammy as possible is crucial to email marketing success. 16. will fetch on its own and display. Curiosity: Curiosity is something that works wonders. That said, brands are increasingly using a universal email template that’s endlessly scalable and flexible to create all their emails. Here’s 20% off.” by Bonobos. CLM covers all aspects of customer management across sales, marketing, and support. InflueNex is the best and easiest solution for your entire brand pitch Email templates and provides you... 2. And since it also has an extra added bit, you might want to read it through. Do email subject lines really matter? 15. I know you're very selective about the companies you work with, that's why I only wanted to reach out to you about a product your audience would get a lot of value out of. This needs to be leveraged while designing subject lines as well. Celebrity Branding: Use a familiar name with which people can identify. Free (Cool!) Email messages should be AS PROFESSIONAL AS a formal, mailed letter: 1. Over the years email marketing has been a favorite among marketers because it is easy to plan, implement, and improvise. Choosing a great subject-line can be a game changer. InflueNex. So, including an exciting action verb, in the beginning, will entice the reader as well as motivating them to click. “What They Eat In Prison”, “DO NOT Commit These Instagram Atrocities”: A catchy language always urges the reader to look forward to some interesting stuff. “As You Wish”: UncommonGoods knows its buyer persona and sends them mail according to their wish list or interests. Keeping them up to date can also be a challenge. Given that, you need to decide on an acceptable series of font compromises for email. Also, be concise as recipients will not take much time to read. Logo. Your email brand guidelines should clarify how the various images in your emails should be composed and styled. 1. Preheader: Take your pick from our bouquet of charming summer styles. The concept of Brand Collaboration can be defined as the strategic alliance between two or more brands for curating a unique and specific product or service with an intention to carve a niche and attain a competitive advantage at the marketplace. “Many brands use modules and other standardized content blocks to construct emails,” says Caldwell. Ex: “Collaborator Needed for Bilateral U.S./[your country] Research 2. Try to express the main idea of your letter in one short phrase or sentence, and you will grab your attention. The subject line of a collaboration email is like the first impression and thus it has to be the best extract of your email body as well as catchy enough to do half of the convincing work. Is the plain-text version of your HTML emails auto-generated by your email service provider? You can mention the discount value or use numbers to refer to the title of your listicle or a numerical benefit of the resource or service that you are providing. “Understanding the relevant customer use cases in which emails are typically viewed helps resources focus their energy on designing the best message for a specific audience and set expectations with their stakeholders who may not represent the subscribers’ use cases,” says Katya Hoogerhuis, Associate Creative Director at Shaw + Scott. This kind is best suited for typical Thanksgiving email subject lines or even Christmas email subject lines. “Learn a language with only 5 minutes per day”, 1. It is also important never to send emails with a no-reply sender name as they directly go to spam and ignored. This format is easier to update and helps to ensure that legacy information is taken out of active circulation as soon as it’s retired.”. Drop shadows? This email marketing example compels readers to click open because it might benefit them. This comes as a reference from the movie The Princess Bride. Instead, you should be using…. ... Digital celebrities only care about what they will get from collaboration with your brand. Avoid ALT text that is redundant with live text in the email, and don’t use ALT text that doesn’t add value or context. “Google sees smartphone heroics in Oreo. Not only does it make the email look important, but it also triggers the reader’s curiosity, which greatly increases the chances of them opening it. Self-interest. That’s with good reason. This is what Manicube used in their email subject line. Why it’s great: Appcues has amazing email subject lines. 18. “1,750 points for you. One of the most important factors which email marketers are interested in is a higher Open Rate. For example, use ‘Increase your sales by 60%’ rather than ‘How to increase your sales’. Now while these kinds of subject lines are clear attention grabbers, they are absolute no-nos as Black Friday email subject lines. . Because this is … Email teams just need to be able to stretch the brand to those edges.”, Williams added, “I’ve always believed that brands are a vibe—and that email is international waters. “We have found a good system is to plan for two ‘style guide windows’ per year,” says Caldwell. “Excuse my language, but your email brand guidelines should give a F.U.C.,” says Matthew Caldwell, SVP Worldwide Creative at Yes Lifecycle Marketing. Marketers with higher open rates craft email subject lines that their subscribers simply can’t resist. 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